{"id":13878,"date":"2023-12-11T12:22:29","date_gmt":"2023-12-11T11:22:29","guid":{"rendered":"https:\/\/zyntern.com\/blog\/?p=13878"},"modified":"2023-12-11T12:35:35","modified_gmt":"2023-12-11T11:35:35","slug":"a-reflektorfenyben-samsung-es-a-marketing","status":"publish","type":"post","link":"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/","title":{"rendered":"A reflektorf\u00e9nyben: Samsung \u00e9s a marketing"},"content":{"rendered":"\n

N\u00e9meth M\u00f3nika Digital Media Specialist-k\u00e9nt er\u0151s\u00edti a Zynternship Award d\u00edjas Samsung csapat\u00e1t. Most arr\u00f3l mes\u00e9l nek\u00fcnk, mik\u00e9nt zajlik egy-egy marketinges munkafolyamat n\u00e1luk, hogyan kapcsol\u00f3dik a koreai kult\u00fara a Samsungos mindennapokhoz \u00e9s mire sz\u00e1m\u00edthat egy p\u00e1lyakezd\u0151 a c\u00e9gn\u00e9l. Olvass tov\u00e1bb! <\/h2>\n\n\n\n

Hogyan telik egy napod marketinges munkat\u00e1rsk\u00e9nt? <\/strong><\/h2>\n\n\n\n

Az e-mailek megnyit\u00e1s\u00e1val kezdem a napom, \u00e1tfutom az aktu\u00e1lis projektek \u00e9s kamp\u00e1nyok legfontosabb teend\u0151it. Ezut\u00e1n \u00e1ltal\u00e1ban a weboldalunkon dolgozom, mindezt egy-egy meeting szak\u00edthatja meg. <\/p>\n\n\n\n

Munka k\u00f6zben sokszor el\u0151fordul, hogy \u00e1tgurulunk egym\u00e1shoz a koll\u00e9g\u00e1kkal, \u00e9s egy\u00fctt gondolkodunk k\u00fcl\u00f6nb\u00f6z\u0151 feladatokon. Az eb\u00e9d mindig k\u00f6z\u00f6s program, ez \u00e1ltal\u00e1ban a nap f\u00e9nypontja, mindig nagyon j\u00f3 a hangulat. A d\u00e9lut\u00e1n sokszor az \u00fcgyn\u00f6ks\u00e9gekkel val\u00f3 k\u00f6z\u00f6s munk\u00e1r\u00f3l \u00e9s a k\u00fcl\u00f6nb\u00f6z\u0151 projektekr\u0151l sz\u00f3l eg\u00e9szen addig, m\u00edg \u00f6ssze nem gy\u0171l\u00fcnk a konyh\u00e1ban a k\u00f6telez\u0151 k\u00e1v\u00e9- vagy teasz\u00fcnetre, ami estig energi\u00e1t ad. <\/p>\n\n\n\n

\u00d6sszess\u00e9g\u00e9ben nagyon p\u00f6rg\u0151s a munk\u00e1m, hiszen a teljes term\u00e9kportf\u00f3li\u00f3t lefedi. Rengeteg k\u00fcl\u00f6nb\u00f6z\u0151 feladatban veszek r\u00e9szt, sok \u00e9s v\u00e1ltozatos kamp\u00e1nyokon dolgozhatok.<\/p>\n\n\n\n

Ha m\u00e1r term\u00e9kportf\u00f3li\u00f3: a Samsung az okostelefonokt\u00f3l a h\u00e1ztart\u00e1si g\u00e9pekig mindennel foglalkozik. Hogyan k\u00f6zel\u00edti meg a marketingcsapat az egys\u00e9ges m\u00e1rkaarculat kialak\u00edt\u00e1s\u00e1t egy ilyen sz\u00e9les palett\u00e1n? <\/strong><\/h2>\n\n\n\n

A v\u00e1llalat minden egyes term\u00e9k\u00e9vel arra t\u00f6rekszik, hogy megk\u00f6nny\u00edtse az emberek \u00e9let\u00e9t. A sz\u00e9les term\u00e9kportf\u00f3li\u00f3nk egyes darabjait a One Samsung<\/strong> szellemis\u00e9g nemcsak \u00f6sszek\u00f6ti, hanem val\u00f3ban elhozhatja a felhaszn\u00e1l\u00f3knak az \u00f6sszekapcsolt vil\u00e1g<\/strong> nyugalm\u00e1t is. A \u201eSamsung-galaxisban\u201d minden okoseszk\u00f6z z\u00f6kken\u0151mentesen csatlakozik a t\u00f6bbihez, a szolg\u00e1ltat\u00e1sok is erre \u00e9p\u00fclnek, hogy pr\u00e9mium \u00e9lm\u00e9nyt ny\u00fajthassanak. <\/p>\n\n\n\n

Milyen tipikus feladatokat \u00e9s felel\u0151ss\u00e9gi k\u00f6r\u00f6ket l\u00e1that el p\u00e9ld\u00e1ul egy marketing gyakornok a Samsungn\u00e1l? <\/strong><\/h2>\n\n\n\n

\u00cdgy indult az \u00e9n utam is, rendk\u00edv\u00fcl izgalmas volt belevetnem magam a Samsung rejtelmeibe, hiszen egy marketing gyakornoknak nagyon sokr\u00e9t\u0171 a feladatk\u00f6re. A marketingoszt\u00e1lyon bel\u00fcl sok k\u00fcl\u00f6nb\u00f6z\u0151 csapatnak seg\u00edt, \u00edgy azt is k\u00f6nnyen fel tudja t\u00e9rk\u00e9pezni, a szakma mely r\u00e9sze \u00e9rdekli \u0151t igaz\u00e1n. Ebbe beletartozik p\u00e9ld\u00e1ul a term\u00e9koldalak sz\u00f6vegez\u00e9se<\/strong>, a prom\u00f3ci\u00f3s szab\u00e1lyzatok \u00edr\u00e1sa, a nyerem\u00e9nyj\u00e1t\u00e9kok szervez\u00e9s\u00e9ben val\u00f3 r\u00e9szv\u00e9tel<\/strong>, a term\u00e9kportf\u00f3li\u00f3 naprak\u00e9szen tart\u00e1sa \u00e9s m\u00e9g sok minden m\u00e1s. A gyakornokok hamar a k\u00f6rforg\u00e1s r\u00e9szes\u00e9v\u00e9 v\u00e1lnak. Ha megtal\u00e1lj\u00e1k, hogy mely ter\u00fclet \u00e1ll hozz\u00e1juk a legk\u00f6zelebb, karrierj\u00fck k\u00f6vetkez\u0151 l\u00e9pcs\u0151fok\u00e1ra l\u00e9phetnek.<\/strong> <\/p>\n\n\n\n

Tekintettel a t\u00e1vmunka terjed\u00e9s\u00e9re mennyire rugalmas a Samsung az otthoni munkav\u00e9gz\u00e9s lehet\u0151s\u00e9g\u00e9nek biztos\u00edt\u00e1sa ter\u00e9n? <\/strong><\/h2>\n\n\n\n

A pand\u00e9mia ut\u00e1n a Samsung sok m\u00e1s v\u00e1llalathoz hasonl\u00f3an szint\u00e9n nem t\u00e9rt vissza a kiz\u00e1r\u00f3lagos irodai munkav\u00e9gz\u00e9shez, megmaradt, b\u00e1r cs\u00f6kkent a home office-napok sz\u00e1ma. Jelenleg k\u00e9t nap home office-b\u00f3l \u00e9s h\u00e1rom irodai napb\u00f3l \u00e1ll<\/strong> \u00f6ssze a munkah\u00e9t n\u00e1lunk.<\/p>\n\n\n\n

Vannak-e olyan csapat\u00e9p\u00edt\u0151 tev\u00e9kenys\u00e9gek, esem\u00e9nyek vagy hagyom\u00e1nyok, amelyek hozz\u00e1j\u00e1rulnak a pozit\u00edv irodai kult\u00far\u00e1hoz? <\/strong><\/h2>\n\n\n\n

A mindennapi p\u00f6rg\u00e9sben a legnagyobb t\u00e1masz, hogy a koll\u00e9g\u00e1kkal v\u00e1llt v\u00e1llnak vetve dolgozunk \u00e9s egy\u00fctt teljes\u00edtj\u00fck ak\u00e1r a h\u00faz\u00f3sabb id\u0151szakokat, majd egy\u00fctt \u00f6r\u00fcl\u00fcnk a nyugalmasabb hetekben a kor\u00e1bbi sikereknek. Ehhez mindenk\u00e9ppen hozz\u00e1j\u00e1rul, hogy minden \u00e9vben rendeznek egy csapat\u00e9p\u00edt\u0151 programot a k\u00fcl\u00f6nb\u00f6z\u0151 div\u00edzi\u00f3knak, majd az \u00e9v v\u00e9gi esem\u00e9nyen az eg\u00e9sz c\u00e9g egy\u00fctt \u00fcnnepel. Rendszeresen, minden m\u00e1sodik h\u00e9ten k\u00f6z\u00f6sen reggeliz\u00fcnk az irod\u00e1ban, <\/strong>illetve az egyik kedvencem a teraszbuli a gink\u00f3stol\u00f3val. <\/strong>\u00c9vente t\u00f6bbsz\u00f6r megy\u00fcnk egy\u00fctt \u00f6nk\u00e9nteskedni<\/strong>. Emellett rendszeresen szerveznek n\u00e1lunk k\u00fcl\u00f6nf\u00e9le tr\u00e9ningeket, \u00e9s olyan h\u00e9t is van, amikor a koll\u00e9g\u00e1k osztj\u00e1k meg valamilyen k\u00fcl\u00f6nleges tud\u00e1sukat az \u00e9rdekl\u0151d\u0151kkel.<\/p>\n\n\n\n

Munk\u00e1ltat\u00f3k\u00e9nt azon gondolkodsz, hogyan tudn\u00e1d vonz\u00f3bb\u00e1 tenni fiatalok sz\u00e1m\u00e1ra a c\u00e9gedet?<\/strong><\/h2>\n\n\n\n
\n
\u00cdme a tippek!<\/a><\/div>\n<\/div>\n\n\n\n

Le tudn\u00e1d \u00edrni, milyen t\u00edpus\u00fa mentor\u00e1l\u00e1sra vagy \u00fatmutat\u00e1sra sz\u00e1m\u00edthatnak a p\u00e1lyakezd\u0151k a c\u00e9gn\u00e9l? <\/strong><\/h2>\n\n\n\n

A csapaton bel\u00fcl mindenki rendk\u00edv\u00fcl seg\u00edt\u0151k\u00e9sz \u00e9s nyitott arra, hogy bevonja a kezd\u0151ket olyan feladatokba, amelyek \u00e9rdekelhetik \u0151ket. A v\u00e1llalatn\u00e1l k\u00fcl\u00f6n hangs\u00falyt fektetnek az egy\u00e9ni fejl\u0151d\u00e9sre. Figyelnek arra is, hogy olyan feladatokat v\u00e9gezz, amikkel boldogulsz, ha pedig seg\u00edts\u00e9gre van sz\u00fcks\u00e9ged, b\u00e1rki \u00f6r\u00f6mmel \u00e1ll a rendelkez\u00e9sedre. Emellett az is fontos, hogy j\u00f3l \u00e9rezd magad a csapatban, \u00e9s ez\u00e9rt tesznek is a koll\u00e9g\u00e1k.<\/p>\n\n\n\n

Hogyan jellemezn\u00e9d a Samsung kult\u00far\u00e1t egy mondatban? <\/strong><\/h2>\n\n\n\n

Igaz\u00e1b\u00f3l D\u00e9l-Korea<\/strong> t\u00e9m\u00e1j\u00e1t tudn\u00e1m behozni a k\u00e9rd\u00e9s kapcs\u00e1n: ez napjaink egyik legfejlettebb \u00e1llama, ennek az eredm\u00e9nynek az el\u00e9r\u00e9s\u00e9ben pedig nagy szerepet j\u00e1tszott a Samsung. A v\u00e1llalat mintegy 85 \u00e9ve k\u00f6veti a nyitotts\u00e1g <\/strong>filoz\u00f3fi\u00e1j\u00e1t, \u00faj\u00edt\u00e1sra t\u00f6rekv\u0151<\/strong> v\u00edzi\u00f3j\u00e1ban pedig a m\u00falt eredm\u00e9nyeit \u00e9s a jelen kultur\u00e1lis trendjeit egyes\u00edti. <\/p>\n\n\n\n

Mi a kedvenc r\u00e9szed az irod\u00e1ban? <\/strong><\/h2>\n\n\n\n

Term\u00e9szetesen <\/strong>a konyha<\/strong>! A h\u00e1zibulikb\u00f3l is tudjuk m\u00e1r, hogy ott zajlanak a legfontosabb dolgok\u2026 Viccen k\u00edv\u00fcl is az a kedvenc helyis\u00e9gem a c\u00e9gn\u00e9l, mert mindig ott gy\u0171l\u00fcnk \u00f6ssze szocializ\u00e1l\u00f3dni.<\/p>\n\n\n\n

Milyen tan\u00e1csot adn\u00e1l azoknak a jelentkez\u0151knek, akik szeretn\u00e9nek kit\u0171nni a Samsungn\u00e1l gyakornoki \u00e9s p\u00e1lyakezd\u0151 poz\u00edci\u00f3kat bet\u00f6lt\u0151 jelentkez\u00e9skor \u00e9s interj\u00fak sor\u00e1n? <\/strong><\/h2>\n\n\n\n

Mutasd meg a technol\u00f3gia <\/strong>ir\u00e1nti \u00e9rdekl\u0151d\u00e9sed, emeld ki a relev\u00e1ns k\u00e9szs\u00e9geidet \u00e9s tapasztalataidat, \u00e9s hangs\u00falyozd, milyen j\u00f3l tudsz csapatban dolgozni!<\/strong> Az is hasznos, ha j\u00f3l ismered a Samsung-\u00e9rt\u00e9keket \u00e9s ezekkel tudsz is azonosulni. Ezeken fel\u00fcl pedig k\u00e9sz\u00fclj fel k\u00f6tetlenebb besz\u00e9lget\u00e9sre<\/strong> is, hiszen v\u00e9gs\u0151 soron minden a szem\u00e9lyis\u00e9gen \u00e9s a k\u00e9mi\u00e1n m\u00falik!<\/p>\n\n\n\n

Tetszett, amit olvast\u00e1l? N\u00e9zz k\u00f6r\u00fcl a Zyntern Blog t\u00f6bbi tartalma k\u00f6z\u00f6tt is!<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"

N\u00e9meth M\u00f3nika Digital Media Specialist-k\u00e9nt er\u0151s\u00edti a Zynternship Award d\u00edjas Samsung csapat\u00e1t. Most arr\u00f3l mes\u00e9l nek\u00fcnk, mik\u00e9nt zajlik egy-egy marketinges munkafolyamat n\u00e1luk, hogyan kapcsol\u00f3dik a koreai kult\u00fara a Samsungos mindennapokhoz \u00e9s mire sz\u00e1m\u00edthat egy p\u00e1lyakezd\u0151 a c\u00e9gn\u00e9l. Olvass tov\u00e1bb! Hogyan telik egy napod marketinges munkat\u00e1rsk\u00e9nt?  Az e-mailek megnyit\u00e1s\u00e1val kezdem a napom, \u00e1tfutom az aktu\u00e1lis projektek […]<\/p>\n","protected":false},"author":25,"featured_media":13879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"yoast_head":"\nZyntern.com Blog A reflektorf\u00e9nyben: Samsung \u00e9s a marketing<\/title>\n<meta name=\"description\" content=\"N\u00e9meth M\u00f3nika Digital Media Specialist-k\u00e9nt most arr\u00f3l mes\u00e9l nek\u00fcnk, hogyan kapcsol\u00f3dik a koreai kult\u00fara a Samsungos mindennapokhoz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zyntern.com Blog A reflektorf\u00e9nyben: Samsung \u00e9s a marketing\" \/>\n<meta property=\"og:description\" content=\"N\u00e9meth M\u00f3nika Digital Media Specialist-k\u00e9nt most arr\u00f3l mes\u00e9l nek\u00fcnk, hogyan kapcsol\u00f3dik a koreai kult\u00fara a Samsungos mindennapokhoz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Zyntern.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zyntern\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T11:22:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T11:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zyntern.com\/blog\/wp-content\/uploads\/2023\/12\/samsung2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vad\u00e1sz Viola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vad\u00e1sz Viola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\"},\"author\":{\"name\":\"Vad\u00e1sz Viola\",\"@id\":\"https:\/\/zyntern.com\/blog\/#\/schema\/person\/9be7473079f1927c75b3d87e79e6974e\"},\"headline\":\"A reflektorf\u00e9nyben: Samsung \u00e9s a marketing\",\"datePublished\":\"2023-12-11T11:22:29+00:00\",\"dateModified\":\"2023-12-11T11:35:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\"},\"wordCount\":1187,\"publisher\":{\"@id\":\"https:\/\/zyntern.com\/blog\/#organization\"},\"articleSection\":[\"Karriertippek P\u00e1lyakezd\u0151knek\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\",\"url\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\",\"name\":\"Zyntern.com Blog A reflektorf\u00e9nyben: Samsung \u00e9s a marketing\",\"isPartOf\":{\"@id\":\"https:\/\/zyntern.com\/blog\/#website\"},\"datePublished\":\"2023-12-11T11:22:29+00:00\",\"dateModified\":\"2023-12-11T11:35:35+00:00\",\"description\":\"N\u00e9meth M\u00f3nika Digital Media Specialist-k\u00e9nt most arr\u00f3l mes\u00e9l nek\u00fcnk, hogyan kapcsol\u00f3dik a koreai kult\u00fara a Samsungos mindennapokhoz.\",\"breadcrumb\":{\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zyntern.com\/blog\/a-reflektorfenyben-samsung-es-a-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zyntern.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A reflektorf\u00e9nyben: Samsung \u00e9s a marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zyntern.com\/blog\/#website\",\"url\":\"https:\/\/zyntern.com\/blog\/\",\"name\":\"Zyntern.com Blog\",\"description\":\"Tippek \u00e9s tr\u00fckk\u00f6k az \u00e1ll\u00e1skeres\u00e9sr\u00f3l minden p\u00e1lyakezd\u0151 sz\u00e1m\u00e1ra egyenesen a Zyntern.com szak\u00e9rt\u0151i csapat\u00e1t\u00f3l. 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